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Receive an investment decision 4 weeks after pitching



Receive an investment decision 4 weeks after pitching

Info we need

Apply through Gust - we start with a 20 min call to determine mutual fit 

Show me the money

We invest $50-150K as a network into each company (most angels invest $25K each)

Pitch forums

Every 2 months, 8 companies (out of the 400 that apply) pitch to our investors

Founders love us

Single point of contact; see what past founders have said about our efficient process

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Over 3/4 of the testimonials below came from companies we didn't end up funding - we are proud of this because it demonstrates our value to the start-up ecosystem above and beyond investment dollars. 

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Do you only invest in women-led businesses?
No, we invest in men and women-led businesses (our portfolio is about 1/3 women founders which reflects our deal flow)

Do you only invest in a specific sector / Do you only invest in startups based in New York?
We are sector and geography agnostic as you can see from our portfolio. Note that as of June 2019, of our 55 portfolio companies:

  • 45 are technology startups

  • 8 are consumer packaged goods

  • 1/3 are B2B, 1/3 are B2C, 1/3 are both

  • 70% NYC based (this reflects our deal flow rather than a specific preference)

What do you look for in startups?

  • Impressive teams in attractive markets: Since we invest early, the team is paramount.

  • Traction: You should have at least 6 months of customer data. Most of the companies we fund have between $50K-500K in revenue.

  • Stage: We are seed investors. Usually we invest in companies valued between $3-8M raising between $500K-$2M.

  • Lead Investor: 37 Angels typically does not lead investment rounds as we only invest $50-150K - though we have led smaller rounds.

  • In person pitch: Our pitches are in NYC. We feel that being in person gives the entrepreneurs the best chance at getting funded.

Is there a sector you won't invest in?

  • We tend to stay away from hits based industries: retail brands, games, movies, etc.

  • We tend to stay away from extremely high capital cost and long regulatory timeline industries: life sciences, clean energy, etc.

When is your next pitch forum?  
We have pitch forums every 2 months.  Our next 2019 pitch forums are Sep 20 and Nov 15 (we take December and August off). 

Do you invest as a syndicate?
No - while we coordinate the process (signatures on term sheets, collection of checks), your cap table will reflect individual angels.  We typically invest $50-$150K into each startup (usually each investor writes a $25K check).  

What happens post investment?
We start by asking you where you need help.  We then ask our network of 80+ investors to help with introduction, advice, and deal syndication.   

Do you sign non-disclosure agreements (NDAs)?
As a rule, we do not sign NDAs.  We receive so many pitch decks and executive summaries each week that if we signed every NDA request, we would quickly be overwhelmed with legal documentation.  This is standard process in seed stage investing.