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Curated resources to help you save time and money



Curated resources to help you save time and money

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Prototyping & Wireframes
Keynotopia:  Best if familiar with ppt/keynote
Balsamiq:  Wireframing and mock up tool
Moqups:  Mockups & UI testing
InVision:  Prototyping and collaboration
Bootstrap:  Responsive, mobile first projects

Website Development
Launchrock:  Publish a landing page in minutes
Squarespace:  Simple with beautiful layouts
Strikingly:  Mobile-friendly website in minutes
Volusion:  Open an online store
Shopify: Open an online store
Built With: What tech websites use
Code Climate: Code review

Stacklist: Curated list of tools
Uber conference: Free conference calls  Virtual meeting solution
Doodle:  Find a meeting time that works
CoFoundersLab: Find a cofounder
Venturejuice:  Services for startups
FlexTeam:  Augmented management team
GK Training:  Pitch coaching
Canva: Logo Design



Project Management
Trello: Project management tool
Basecamp: Project management tool
Asana: Project management tool
Slack: Team communication tool

Technical/Entrepreneurial Literacy
One Month: Online classes
General Assembly:  In person classes
Codecademy: Learn how to code
Khanacademy: Learn for free
Thinkful: Online mentorship
TechSpeak: Learn to manage technical teams
Udemy: Online education marketplace
Lynda: Online classes

Cooley Go: Resources & education
Orrick Total Access: Resources & education
Hire an Esquire: Legal Labor Marketplace
Upcounsel: Hire legal professionals
Traklight: Track and protect IP
Cap Table IO:  Cap table calculator

Domain Name Generators
Hipster Business
Domain Name Soup



User Feedback / Engagement
Survey Monkey: Create surveys
Optimizely:  A/B testing for websites
Unbounce: Build and A/B test landing pages
Usertesting:  Get feedback on your site
WhatUsersDo: Understand user experience
Curalate:  Measure social media marketing

CRM / Marketing
Streak:  CRM inside Gmail
Zoho: CRM software
Highrise: CRM software for small businesses
Mailchimp:  Email Marketing
Sailthru: Email Marketing
SendGrid:  Email Marketing Send email based on behavior
Appboy: Engage mobile customers
Powtoon: Create animated videos
Animoto: Create animated videos
Videolicious: Create animated videos 

Data / Analytics
Tableau: Business intelligence and analytics
Mixpanel: Analytics for mobile
Crashlytics: Mobile crash reporting tool
Appannie: App analytics
Baremetrics: Metrics for SAAS businesses
Chart Mogul: Subscription analytics reporting






Interested in accelerators outside of NYC?  Take a look at these lists by GANF6S, Angel List, and Seed-DB



While 37 Angels invests in both male and female founders, we have curated some resources specifically for female founders (* = provides funding) 

500 Women*:  Funding Flawless Female Founders
Astia*:  Network that offers access to capital and training/support for women entrepreneurs
BBG (Built By Girls) Ventures*:  Invests in consumer internet startups with at least one female founder
BroadMic: Redefining what it means to be a successful entrepreneur through a community of accomplished women
Cartier Women’s Initiative:  International business plan competition for women entrepreneurs
Coding Bootcamps For Women: Learn how to code (global offerings, in person, online)
Chloe Capital*:  Seed stage VC firm focused on women-led companies
Co-working Spaces for Women Founders:  Global directory of women-Owned coworking spaces
Digital Undivided:  Programming focused on Black & Latino women founding tech companies
Elpha: Online community for women in tech.
FastTrac NewVenture:  Workshop that helps women turn their business idea into reality
Female Founders Fund*:  Invests in female led startups in e-commerce, platforms, and web-enabled services
FlexTeam:  Add a "right-hand woman" team for founders and CEOs; also matches mid-career women with project opportunities
Get Sh!t Done Accelerator: 7-week program designed for female entrepreneurs who want to scale $1M+ companies
Golden Seeds*:  Angel investor network and fund investing in women entrepreneurs
Halo IncubatorIncubator for female founders
Her Corner:  An Accelerator for Women Entrepreneurs
Hypatia Capital*: Private equity firm focused on female founders
Intel Capital Diversity Fund*:  Fund that invests in female and minority led startups
Lioness:  Digital magazine for female entrepreneurs
Make Mine a Million (Count Me In):  Helps women business grow into million dollar enterprises
Mergelane*:  Accelerator and investor of women led startups (Boulder, CO)
Next Wave Impact*:  An innovative learning-by-doing early stage venture fund
Pipeline Fellowship*:  Women investors investing in women led social enterprises
Refinery:  Transforming women led startups into scaleable businesses
Springboard Enterprises:  Accelerator for women-led growth companies                                      
So Gal:  Global platform for young female entrepreneurs and diversity investors
The 85-Percent:  Strategic branding & marketing consultancy, targeting women consumers
Tory Burch Foundation Capital Program*: Loans for small business founded by women
Valor Ventures*:  Fund based in Atlanta that funds female founders
WBENC:  Get certified (as >51% women owned) and have access to business opportunities
Women 2.0:  Content, community and conferences for women innovators in tech
Women In Tech NYC:  Education, networking, mentorship and career development
Women In Wireless:  Empowers and develops female leaders in mobile and digital media
Women's Startup Lab:  2 month or 2 week accelerator for female founders (Silicon Valley)
Women’s Venture Fund*:  Helps entrepreneurs through courses, counseling, credit and more 



Helpful resources
Venture Hacks

Blogs written by investors
Adam Quinton (Columbia Professor, Angel Investor, 37 Angels Mentor)
Ben Horowitz (Partner, Andreessen-Horowitz in Silicon Valley)
Brad Feld (Partner at Foundry Group in Boulder Colorado)
Charlie O'Donnell (Partner, Brooklyn Bridge Venture, 37 Angels Mentor)
David Lee (Partner, SV Angel, SF seed stage investors)
Fred Wilson (Partner, Union Square Ventures)
Jalak Jobanputra (Partner, FuturePerfect Ventures)
Jeff Bussgang (HBS lecturer, Partner at Flybridge Capital in Boston)
Jeffrey Finkle (Arc Angels Executive Committee, 37 Angels Mentor)
John Ason (Professional Angel Investor, 37 Angels Mentor)
Mark Peter Davis (Partner, High Peaks Venture Partners, 37 Angels Mentor)
Mark Suster (Partner, GRP Partners, LA based VC)



Accelerator:  Designed to support the development of startups through resources (office space and mentorship). Oftentimes a seed investment (usually $20-50K) is made in return for equity. Startups are admitted in classes and work in groups for 3-6 months, learning to pitch and develop their startup. Accelerator programs end with a demo day in which startups pitch to investors.

Angel Investing: Investing with own money in early stage companies in exchange for ownership equity. An angel typically invests $25-$100K per deal.

Bridge Loan: A short-term loan (up to one year) that a company uses in between times when financing is needed. For startups, this type of loan is intended to fund the company to an anticipated future event e.g., long-term financing.

Burn Rate:  The amount that a startup is spending, typically expressed as a monthly figure.  For a deeper dive, check out what Mark Suster has to say.

Capitalization Table (Cap Table):  Denotes how much stock ownership is held by each entity/person. Typically includes founder/investor equity, and employee stock option pool.

Churn rate:  Sometimes called attrition rate, this is the percent of customers leaving a startup in a specified period (usually monthly or annually).  It is the opposite of a retention rate.  More on how a small change in churn rate has big impacts.  

Common Stock: A class of ownership that has lower claims on earnings and assets than preferred stock. It is riskier to own common stock because in the event of liquidation, common stock shareholders are the last to claim rights to assets.

Customer Acquisition Cost (CAC):  Calculated by dividing total sales & marketing cost by the number of customers acquired in that period.

Customer Lifetime Value (CLV):  Sometimes referred to as life-time value (LTV).   This is the total amount of value that a customer brings in while they remain a customer, taking into account things like number of repeat orders and churn.  Note that some experts define the "value" as revenue, and some as profit, so make sure to clarify how this is computed.  Case study for reference.  

Daily Active Users (DAU):  Total number of users that engage in some way with a web or mobile product on a given day.  Sometimes founders also track Monthly Active Users (MAU).  Read this article for how this number can be manipulated.  

Demo Day: Where the graduating class of an accelerator is given a chance to pitch to investors.

Dilution: Issuing more shares of a company dilutes the value of holdings of existing shareholders.

Dividend Preference: Preferred stock holders receive dividends before common stock holders. Dividends can be cumulative or non-cumulative.

Drag-along Rights:  Majority shareholders can force minority shareholders to join in the sale of a company. Minority shareholders will receive the same price, terms, and conditions.

Early Stage: The key characteristic is market development. The business is focused on sales and marketing and proving business viability.

Friends and Family: A common way for a startup to fund their initial round of capital before raising an institutional round.

Fiduciary Responsibility: Refers to the legal responsibility (often times of a board member) to act in the best interest of the start-up.  

Initial Public Offering (IPO): The initial sale of a privately held company’s stock to the public.

Liquidation: When a business is bankrupt or terminated, its assets are sold and the proceeds pay creditors. Anything left over is distributed to share holders.

Mezzanine Financing: A blend of debt and equity financing, requiring no collateral and does not necessarily involve giving up interest in the company. This capital is typically used to fund growth or to enable management to buy out company owners for succession purposes. The interest rate is high, ranging from 20-30% and lenders can convert their stake to equity or ownership in the event of default.

Monthly Recurring Revenue (MRR):   Measure of the predicable and recurring revenue components of a subscription business.  Not to be confused with monthly revenue, which includes one-time and one-off sales.  

Minimum Viable Product (MVP): A new product that most easily provides a greater understanding of the customers. 

Net Promoter Score (NPS): A score between -100 and 100 used to calculate how loyal your customers are and how likely they are to recommend your product or service.  Learn more here.  

Non-Disclosure Agreement (NDA): A legal agreement between parties not to disclose confidential information that they have shared with each other.

Preferred Stock: A class of ownership that has a higher claim on assets than common stock. In the event of liquidation, preferred stock shareholders have priority over earnings and assets and generally earn dividends, but forego voting rights.

Pre-Money Valuation: The company’s value immediately before funding. If post-money valuation = $2.5M and the company raised $500K, then the pre-money valuation = $2M.

Post-Money Valuation: The company’s value immediately after funding. If pre-money valuation = $2M and the company raises $500K, then the post-money valuation = $2.5M.

Pro-Rata Rights: A right to partake in future rounds of funding, oftentimes to maintain initial percentage ownership of the company.

Right of First Refusal: A right is given to enter into a business transaction before others. For example, preferred stockholders have the right to purchase additional shares issued by the company.

Seed Stage: The key characteristic is product development. A venture in this stage is sometimes (but not always) generating revenue, and customers are interacting with the product. The business model is not yet fully developed, and seed capital is needed for research and development. This stage generates the first round of capital for the venture.

Series A: A company’s first significant round of venture funding (though angels often participate in this round).

Stock Option Pool: Shares of stock reserved for employees of a company. The option pool is a way of attracting talented employees to a startup company - if the employees help the company do well enough to go public, they will be compensated with stock. Employees who get into the startup early will usually receive a greater percentage of the option pool than employees who arrive later.

Tag-Along Rights: A right that allows a minority shareholder to sell his/her minority stake in the company in the event that a majority shareholder sells his/her stake.  

Terms Sheet: A non-binding document that outlines the terms of the deal. Once the parties agree, more detailed legal documents are drafted consistent with the terms laid out in the terms sheet.

Venture Capital: Capital provided to early-stage, high potential, high risk, growth startups. 

Vesting: A process in which you “earn” your stock over time. The purpose of vesting is to grant stock to people over a fixed period of time so they have an incentive to stick around. A typical vesting period for an employee or founder might be 3 - 4 years, which would mean they would earn 25% of their stock each year over a 4 year period. If they leave early, the unvested portion returns back to the company.